As your go-to source for marketing communications, the services I provide will be based on the situation and scope. Whether it's acting as an in-house resource, providing ongoing direction and support or fulfilling a one off assignment - I am flexible and experienced to project manage any or all of your needs. The following are just some scenarios:
-
New or revamped business: writing the marketing plan, developing a brand strategy and managing the tangible elements and collaterals for driving results;
-
Strategic pivot: you know you need to do something, but don't know where to start - we will work together on developing the strategy and bespoke marketing plan to get you where you need to be;
-
Sales strategy: results driven plan to get more people, more often to your store, your service, your website? - the A to Z of objective setting, customer targeting, campaign design, execution and results analysis;
-
Event management: trade shows, launch kick-offs, consumer traffic drivers, media events - I can be an 'acting' part of your team, or independently manage the strategy and logistics on the ground, anywhere;
-
Advertising agency resource: your in house team is going crazy on a deadline, I can jump in-and-out of any situation to help you in your hour of need;
-
Spin and buzz: creating a new story angle and spin about your business and developing an action plan to get the buzz, buzzing;
-
Go to market: advertising and promotion execution - manage the creative development, production, media plan, and tactics to bring your plan to life;
-
Someone on the ground: your marketing department is in Dallas and you need someone here locally to plan an event, roll out a campaign, meet the media;
-
The nuts and bolts: taking care of your tangibles - website refresh, business card reprints, Facebook updates;
-
Creative briefing and agency review: you need a brand refresh or a new campaign strategy; need to hire an internal marketing director or need an agency review - I can be the link between you and your existing suppliers in the interim.